The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay Example

The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay Example The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Maznah Wan Omar Universiti Teknologi MARA Kedah Peti Surat 187, 08400 Merbok, Kedah, Malaysia [emailprotected] uitm. edu. my ABSTRACT Loyal customers are among the greatest revenue producer and are more likely to occur in a form of word-of-mouth. In the compound and vibrant Malaysian home computer retail market today, customer loyalty through word-of-mouth marketing tends to occur very slowly and is limited geographically but is a very potent method of marketing. The influence of cognitive and emotional satisfaction on the relationship between salesperson presentation skills and customer’s loyalty through intention to promote by word-of-mouth is vital. This will then lead to increased benefits for the organization in the form of customer loyalty. The cognitive evaluation of customer satisfaction was found to explain customer loyalty in a retail setting more than the emotional reaction. This finding holds importance to those retailers who have been able to generate high expectations in the eyes of their customers. Keywords: Adaptive selling skills, sales presentation skills, Customer satisfaction, Customer loyalty INTRODUCTION As competition deepens, products and services become more indistinguishable, and markets become established, it is becoming increasingly tougher for companies in retailing industries to distinguish themselves from other stores. Simply offering customers with technical solutions to problems does not be sufficient anymore to be competitive and obtain and retain market share. Various value-added services, which commence before the actual operation begins, had gone far beyond it, so as to stay competitive and develop customer loyalty. Research and business customs have shown that upholding customers through value-added services costs less than obtaining new ones (Wetzels et al. , 1998). A prevailing belief holds that an essential key to performance rests with the ability to sustain 1 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 ustomer relationships (Anderson et al. , 1994). Correspondingly, as relational value continues beyond price, customer bond are particularly effective when involved in long-term relationships (Wood, 1995). LITERATURE REVIEW Salesperson Behavior Performance In recent years, a number of authors have been confronted with this issue of the changing role of the sales force. Up-and-coming trends of the extent and scope recorded above require a re-evaluation of the activities that salespeople must execute in order to successfully build and manage customer loyalty. Marshall et al. , (1999), interviewed a diversity of professional salespeople to give evidence for 49 new sales activities that were not pointed out in Moncrief’s (1986) original list. These latest activities fall into the following main categories: communication technology, selling technology, activities related to adaptive and consultative selling, and team-oriented activities. Many of the specific activities within these categories involve skills and content knowledge dissimilar from those traditionally observed in the past as key salesperson success factors. This study therefore will consider how cognitive and emotional satisfaction mediates the relationship between salesperson presentation skills and customer’s intention to word-of-mouth. These situational factors have not been considered in prior research and provide new avenues for examining salesperson presentation skills in Malaysian market and its consequences. Additionally, as most studies have considered salespeople as their unit of analysis, this study will add to the small but imminent body of research that investigates performance and effectiveness relationships at the customer’s level. Formation of loyalty through satisfaction It is by and large believed that satisfaction leads to repeat purchase and positive word-of-mouth recommendation, which are the main indicators of loyalty. Marketing literature has paid much attention to the relationship between customer satisfaction and loyalty (Chi, 2005). A number of studies have confirmed a significant positive relationship between customer satisfaction and loyalty/retention (Chi, 2005). If consumers are satisfied with the product or service, they are more likely to carry on purchasing, and are more willing to spread positive WOM. Salesperson presentation skills Churchill et al. , (1997, p. 367) define selling skill as a salesperson’s â€Å"learned proficiencies at performing job activities,† and describe Salesperson presentation skills as the skills that are associated to successfully conducting the personal selling process (i. e. the series of interconnected steps that salespeople generally use to link with the influence customer). 2 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. , No. 2: E5 Recognizing the importance of salesperson presentation skills, Marshall et al. (2003) gathered and ranked sales manager perceptions of â€Å"success factors† that contribute to salesperson job performance. They report that managers feel that six specific salesperson presentation skills: listening, adaptive selling, handling objections, closing, negotiating, and prospecting (in descending order of perceived importance) are highly important t o salesperson performance (Johlke, 2006). Accordingly, this group of salesperson presentation skills will be used at the heart of the hypothesized model. Customer satisfaction The importance of customer satisfaction to the success of consumer goods manufacturers (Burns Neisner, 2006) and to the success of retailers (Darian et al. , 2001) has been well documented. Customer satisfaction is regarded as a primary determining factor of repeat shopping and purchasing behavior. The greater the degree to which a consumer experiences satisfaction with a retailer, for instance, the greater the probability the consumer will revisit the retailer (Burns Neisner, 2006, p. 49; Wong Sohal, 2003). In summary, we note the distinction between transaction-specific and overall satisfaction, and for this study, we adopt the broader definition of satisfaction whereby the overall measure is an aggregation of all previous transaction-specific satisfaction, and involves both cognitive and affective components. Recently, the overall measure has been shown to be a better predictor of repurchase intentions (Jones Suh, 2000). Research Framework and Hypotheses Based on the review of literatures concerning the study variables on salesperson presentation skills, customer satisfaction, and customer’s intention to word-of-mouth, the theoretical framework for this study was developed based on Oliver’s (1997, p. 392) Cognitive-Affective-Conative Behavior pattern model. This research model has been adapted and used in this study. Relationship between Salesperson presentation skill and Intention to WOM Although a customer’s personality and the employee’s customer orientation were considered an important antecedent to relationship strength, salesperson presentation skill rather than his/her personality would perform a greater part in determining relationship strength (Foster Cadogen, 2000). Salespersons are social actors who learn behaviors that are appropriate to the positions they take up (Bove Johnson, 2000). In other words, salesperson can be motivated to adapt their behavior to situational requirements in spite of personal preferences (Bove Johnson, 2000). To date, there is a lack of studies investigating the numerous aspects of service that are imperative to customer retention (Zeithaml, 2000)? Furthermore, the different outcomes (i. e. 3 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 attitudinal and behavioral) of relationship strength are left predominantly unexplored in the relationship marketing literature. In addition, there is a lack of studies that explore the impact of factors such as salesperson presentation skill on customer’s intention to WOM. Conclusively, there is little empirical work investigating customer relationship economies, which is the link between attitudinal measures (i. e. salesperson presentation skill, customer satisfaction) and behavioral measures (i. e. customer loyalty, intention to repurchase, intention to WOM, and long-term customer relationship profitability), Wong and Sohal, (2006). Therefore, in line with the above reasoning’s and findings, it is conjectured that: H1: There is a direct positive relationship between salesperson’s presentation skills and intention to word-of-mouth (WOM). Relationship between Customer satisfaction and customer’s intention to WOM Customer satisfaction is important to marketers because it is usually assumed to be a significant determinant of recurring sales, positive word-of-mouth, intention to repurchase, and customer loyalty. It is worthy to consumers because it reflects a positive outcome following the outlay of limited resources and/or the positive accomplishment of prior needs. As a consequence, maximizing satisfaction is seen as a significant objective, collectively for both the firm and the consumer (Mouri, 2005). Likewise, theory suggests that satisfaction feeds back into the system to influence ensuing intentions and behaviors (Wallace et al. , 2004). Customer’s satisfaction with the shopping experience should reflect well on the retailer. An increase in satisfaction has been shown to result in increased customer loyalty (Donio et al. , 2006). From the above arguments it is hypothesized that: H2: There is a direct positive relationship between customer satisfaction and intention to word-of-mouth. H2a: There is a direct positive relationship between cognitive satisfaction and intention to word-of-mouth. H2b: There is a direct positive relationship between emotional satisfaction and intention to word-of-mouth. The mediating effect of Customer Satisfaction on Salesperson presentation skill and Customer’s intention to WOM relationship. Overall satisfaction with an experience does lead to customer loyalty (Caruana, 2002). Bearden and Teel (1983) argue that customer satisfaction is imperative to the marketer because â€Å"it is generally assumed to be significant determinant of repeat sales, positive word of mouth, intention to repurchase, and consumer loyalty†. Similarly, Bloemer and Poiesz (1989) have also argued that â€Å"satisfaction can be thought of as an important determinant of customer loyalty†, while Selnes (1993) argues that it is satisfaction with a brand or service that leads to 4 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 customer loyalty. This view is also supported by Dick and Basu (1994). LaBarbera and Mazursky (1983) show empirically that brand and service loyal customers had a lower probability to substitute brands or service due to higher levels of satisfaction. On the basis of the above findings, customer satisfaction is indicated as having a function and acting as a mediator in the link between salesperson presentation skills and customer loyalty (Lim, 2004). Therefore, in line with the above reasoning’s and findings, the following were hypothesized: H3: Customer satisfaction mediates the relationship presentation skills and intention to word-of-mouth. H3a: between salesperson Cognitive satisfaction mediates the relationship between salesperson presentation skills and intention to word-of-mouth. H3b: Emotional satisfaction mediates the relationship between salesperson presentation skills and intention to word-of-mouth. METHODOLOGY Sampling Design To have a representative finding, the sampling technique used must be objective. This is an important effort adopted by most researchers in order to furnish a finding pertinent to the general. To choose the sample for this study, probability random sampling was used. A probability sample is necessary if the sample is to be representative of the population (Reeves, 1992). Therefore, a two-stage systematic sampling technique is employed in this study. Population and sample size In determining the sample size for this study, sample size selected was based on the criteria set according to Sawyer and Ball (1981). According to Sawyer and Ball (1981), it is estimated that a proportion of 13% of the explained variance to effect size values is a medium effect size for regression analysis. One common measure of effect size is eta squared. Eta squared represents the proportion of variance of the dependent variable that is explained by the independent variable (Pallant, 2005). According to Cohen (1988), the strength of the effect size are interpreted as follows; 0. 01 = small effect size, 0. 06 = moderate effect size, and 0. 14 = large effect size. Thus five independent variables were used and using the statistical significance of 0. 05 (95% confidence level) and an effect size values of . 13 is found to be truly sufficient and not by chance. Goodness of Measure In determining the goodness of data for the study, factor analysis and reliability analysis were performed. Factor analysis was used to assess the convergent validity of the items used in the 5 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 questionnaire while Cronbach’s alpha was performed to examine the internal consistency of the factors obtained. The result of the reliability test are presented in Table 1 Table 1. Reliability Coefficients for the Variables in the Study Construct/Variables Number of Items 3 Cronbach’s Alpha . 75 Mean Std. Dev Sales Presentation skill/Knowledge 3. 78 0. 72 Customer satisfaction Emotional Satisfaction 4 . 84 4. 10 0. 64 Cognitive Satisfaction 4 . 76 3. 85 0. 58 Customer loyalty Word-of-mouth (WOM) 2 . 69 3. 93 0. 59 Note: All items used a 5-point Likert scale (1 = strongly disagree and 5 = strongly agree) The result of the reliability analysis sum up in Table 1 confirmed that all the scales shown, reveal a high internal consistency and reliability with Cronbach’s alpha values higher than the minimum perimeter, (Cronbach’s alpha gt; 0. 60). Research Findings and Discussion Hypotheses Testing Multiple regression tests were conducted in order to test the relationship between the predictor variable and the criterion variable. Respondents’ demographic variables such as salesperson are younger or older than the customers, gender, and ethnicity were statistically controlled (Connel et al. , 2003; Hemdi, 2006). Hence, these variables were entered into the regression equation in the first step. The predictor variables were entered in the second step. The following Table’s below summarizes the result of the analyses. Regression Analysis with Control Variables The relationship word-of-mouth between salesperson presentation skills and intention to Table 2. Results of hierarchical regression analysis of salesperson presentation skills on intention to word-of-mouth Predictors Step 1: Control Variables Younger or older Gender Ethnicity 6 Model 1 Std. ? -. 05 -. 01 . 09 Model 2 Std. ? . 01 -. 01 -. 02 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 Step 2: Sales presentation skills R? Adj. R? R? Change F-Change Note. Significant levels: *p

Kudo vs. Kudos

Kudo vs. Kudos Kudo vs. Kudos Kudo vs. Kudos By Maeve Maddox Some English speakers use the word kudo as the singular of kudos. What makes this usage problematic is the fact that kudos is already singular. Kudos is a Greek word meaning â€Å"glory, fame, renown.† It entered the language as student slang back when undergraduates were still required to study Greek at the university. Presumably the early users knew that it was a singular noun. The earliest OED citation for the use of the back-formation kudo is dated 1941. The OED marks the use of singular kudo as â€Å"erroneous,† but Merriam-Webster provides kudo with its own entry, taking care to defend its position in doing so: Some commentators hold that since kudos is a singular word it cannot be used as a plural and that the word kudo is impossible. But kudo does exist M-W’s assertion that kudo â€Å"does exist† makes me think of the comment made by Florence Foster Jenkins (1868-1944) about her excruciating efforts at singing opera: â€Å"People may say I cant sing, but no one can ever say I didnt sing. Inarguably, kudo is a word. Modern English is filled with words that began as errors only to become perfectly acceptable standard words. For example, our words newt and apron are the result of confusion over the indefinite article. What we now call â€Å"a newt† used to be â€Å"an ewt,† but the n of the article became attached to the noun. Conversely, what we call â€Å"an apron† started out as â€Å"a napron.† In Chaucer’s day, what we call a pea was called a pease. The plural was pesen. By the 1600s, pease was viewed as a word that, like sheep, could be either singular or plural. Before the end of the 17th century, pease had become pea in the singular and peas in the plural. That the older form persisted for a time is indicated by the nursery song â€Å"Pease Porridge Hot,† which dates from about 1765. M-W cites pea in its defense of singular kudo. Here are some examples of singular kudo on the web: That deserves a big KUDO! (agricultural site) Riverfront venue kudo deserved (Mankato Free Press) That deserves an even bigger KUDO. (product testimonial) How can I give a kudo to a great comment? (Myspace FAQ) In a way, kudo is like pea; both are back-formations. But the changes in pease and pesen occurred at a time when other number changes were taking place. English speakers once formed the plural of hose as hosen and tree as treen. I can think of only two nouns that have kept the -en plural: child/children, ox/oxen. We still use the plural brethren in a spiritual sense, but the regular plural of brother is brothers. It seems to me that kudo belongs with jocular back-formations like kempt from unkempt and gruntled from disgruntled. In these days of universal education and easy access to reference materials, using kudo seriously doesn’t seem any more acceptable than rendering the word as these writers have: Jane Hamsher deserves Kudo’s (political blogger) Director Brown reported the FB Dept deserves a BIG KUDO’s. (minutes of a public meeting) Kudo’s from clients (category on a technology site) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:What is Dative Case?List of 50 Compliments and Nice Things to Say!

Clostridium Difficile Infection Prevention Essay

Clostridium Difficile Infection Prevention - Essay Example Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When the severity suffered is intense, medics administer further therapy. Clostridium difficile is an infection of the colon by the bacterium. It causes colitis by producing toxins that damage the lining of the colon. The symptoms include diarrhea, fever, and abdominal pain. It can develop into severe complications, which include dehydration, rupture of the colon, and spread of infection s to the abdominal cavity or body. The most common cause of c. difficile colitis occurs in patients, in the hospitals, though a number of cases out of the hospital have increased. The choice of this topic in this research is influenced by the responsibility burden for social care facilities and health organizations as important pillars in curbing down c. difficile infections. As seen above, these environments are exposed to breeding grounds for the pathogens causing c. diff to grow and infect people easily.... Statistics show that hospitalized patients are more prone to the infection; however, it also affects healthy individuals. Every employee working under health departments has a key responsibility to ensure prevention and management of the infections. This responsibility covers entirely all health and social care organizations, regardless of the patient setting or care provider. Introduction of good health practices is geared towards prevention and management of infections related to pathogens that cause c. diff. There are many attributions to infection or diseases, for example, different microorganisms such as bacteria, fungi, viruses, and prions. These microorganisms result in a wide variety of infections (Beltrami, 2010). Such infections include urinary tract, wounds, respiratory, blood, bone and skin infections. To say that not all infections are transmissible will be in order; nonetheless, a majority of them such as influenza, clostridium difficile and norovirus can spread from on e person to another hence end up causing transmissible infections (Artel, 2011). Health and social care facilities should be made responsible for enhancing good health practices. Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When

Assignment Example | Topics and Well Written Essays - 500 words - 198

Assignment Example Then in the very next point, he says that students should practice before studying a grammar rule. In the observed lesson, the teacher was working on improving comprehension skills. She began by distributing comprehension worksheets to the entire class. Then she gave a brief summary of what was expected of the class. She then asked the class to read the entire comprehension. While some were reading the essay, other students had read the essay. She involved those students in a small group discussion while the rest of the students completed reading the comprehension exercise. Later she asked the students to read the questions and answer them. While students were doing this, she observed the entire class for students who were experiencing difficulty. She helped them out. As some students finished early, the teacher began discussing the answers. She even asked students to exchange their work to get a feedback from other student. In this way, the pacing of the lesson was such that every student was involved in the lesson. The teacher ended the lesson by reading the questions aloud and discussing the answers. According to the teacher, she had divided the lecture into four parts. The first part was introducing the lesson, the second part was involving the students into the lesson. The third part was the most important as students completed the learning activity. The final part was closure where the teacher took feedback from her students. Answer: The criteria for determining the success of a learning activity is by assessing the level of comprehension of the students. This can be judged through assessments and feedbacks. The teacher can also determine the success by observing the class which the learning activities is being conducted. If the students are immersed in the activity and are enjoying the activity, then it is most likely to be successful. In my opinion, an effective learning activity should be able to develop an

Bshs305 R2 Ethical Scenario Essay Example for Free

Bshs305 R2 Ethical Scenario Essay Read the following scenario: Shannon is a juvenile probation officer with the Department of Juvenile Justice. Recently, she covered her coworker, Janet’s client load, while Janet was on vacation. Shannon met with several of Janet’s clients. After meeting with clients, she discovered a pattern in which the clients would report that they have not seen Janet in 2 to 3 months. However, the case files reflected face-to-face contact with all of her clients, despite what her clients stated. When Shannon investigated further, she found that the client notes were all at the same day and time, which is unlikely. Further, several of Janet’s clients needed referrals for counseling, but Janet never completed them and has not followed up to ensure her clients are receiving the necessary services. Janet is a close friend of Shannon. Shannon does not want to get Janet in trouble but realizes something must be done. Answer, in a 75- to 100-word response, each of the following questions: 1. What are the ethical issues involved in the scenario? Human service professionals are obligated to provide high-quality service to their clients. Most codes of ethics indicate that the helper’s first responsibility is to enhance and protect the client’s welfare. One of the ethical standard is the human service professional’s responsibility to clients. Standard 2: â€Å"Human service professionals’ respect the integrity and welfare of the client at all times. Each client is treated with respect, acceptance, and dignity†. Unfortunately in this scenario Janet failed to respect her clients’ welfare. She not only had issues of breaking several ethical codes she literally failed her moral responsibility. 2. What client rights are involved in the scenario? The client has a right to actively participate in their treatment plan. They are privy to view their personal chart which would show them the fabricated notes of the helper. The system failed this client and the client is able to request for a new helper. Although the client has a right to a professional disclosure statement as to see the qualifications of his helper, chances are this helper would not disclose their unethical behavior. 3. What, if any, client rights were violated? I feel the clients rights were violated by the misguided treatment of the helper. The client was not treated with dignity, respect or integrity. They were violated in a as â€Å"helpers are ethically obligated to provide quality services†. Also the helping professional is committed to helping clients develop to the best of their abilities. The helper was not even servicing the client and in that aspect the client has been violated on several different levels of ethical codes. Ethical Decision Scenario BSHS/305 Version 2 2 4. How you would use the ethical decision-making model to address or resolve the situation? First of I would identify the problem which are two issues, first one is the clients are not receiving necessary services. Second issue is Janet lied on legal documents. I would review the ethical guidelines and consult with a co-worker as to how I should proceed with the probable course of action. I would then select the course of action and follow through with my obligation to assure clients receive due services and I would make sure Janet does not make this mistake again. I would report Janet’s actions to my supervisor and hope Janet understands that I am just doing my job.

Essay --

Fish constitutes a key source of animal protein for much of the world’s population.[1] Global fishery catches from marine ecosystems were highest in the mid-1980s and have been decreasing ever since despite increasing fishing effort [2]. Many of the world’s oceans wild fish stocks are completely exploited, so the capture fisheries are no longer sustainable. In 2004 the United Nations State of the World’s Fisheries report indicated that â€Å"52 percent of the oceans' wild fish stocks are fully exploited.[3]. In response to the decline of wild fisheries, many of the countries have put their effort to aquaculture. Aquaculture is the farming of aquatic plants and animals. FAO placed the global Aquaculture at 60 million tonnes in 2010,[1], which is about 41.2 % of the total fish production in the World. European Union (EU) countries contribute to 4% of the world aquaculture production. The value of EU aquaculture production was â‚ ¬ 3.1 billion for 1.26 million tonnes of production in 2010[4]. Available data show a growing gap – estimated at 8 million tonnes – between the level of consumption of seafood in the EU and the volume of captures from fisheries. Thus the European Union is giving a priority to expansion of Aquaculture in its Members countries. Because of the many issues involved aquaculture, there is a deliberate measu re by the EU to keep up policies which will ensure that the expansion of aquaculture is in done in an environmentally, socially and economically sustainable way by member countries. Here I discuss the general concepts of aquaculture and the significance of the EU aquaculture policies under the EU Union common fisheries policy (CFP) for the growth of aquaculture in the region. I also compare these policies with other ma... ...ave led to success of china aquaculture include availability of market, diverse and diversity of fish products. Prioritization of the aquaculture as important sector of the economy also contributes to the significance difference in production between the EU and china.[13] The major differences that can be seen between aquaculture in China and in the European union is that in china aquaculture production is more focused to production while the European Union focuses on the Environmental challenges. Conclusion The aquaculture sector has a strategic importance in contribution to food security and its growth is very promising especially under the blue growth economy. Despite the many challenges facing the aquaculture industry in the EU the growth can be realized if the polices and strategies under the CFP for aquaculture are implemented by the member countries. â€Æ' Essay -- Fish constitutes a key source of animal protein for much of the world’s population.[1] Global fishery catches from marine ecosystems were highest in the mid-1980s and have been decreasing ever since despite increasing fishing effort [2]. Many of the world’s oceans wild fish stocks are completely exploited, so the capture fisheries are no longer sustainable. In 2004 the United Nations State of the World’s Fisheries report indicated that â€Å"52 percent of the oceans' wild fish stocks are fully exploited.[3]. In response to the decline of wild fisheries, many of the countries have put their effort to aquaculture. Aquaculture is the farming of aquatic plants and animals. FAO placed the global Aquaculture at 60 million tonnes in 2010,[1], which is about 41.2 % of the total fish production in the World. European Union (EU) countries contribute to 4% of the world aquaculture production. The value of EU aquaculture production was â‚ ¬ 3.1 billion for 1.26 million tonnes of production in 2010[4]. Available data show a growing gap – estimated at 8 million tonnes – between the level of consumption of seafood in the EU and the volume of captures from fisheries. Thus the European Union is giving a priority to expansion of Aquaculture in its Members countries. Because of the many issues involved aquaculture, there is a deliberate measu re by the EU to keep up policies which will ensure that the expansion of aquaculture is in done in an environmentally, socially and economically sustainable way by member countries. Here I discuss the general concepts of aquaculture and the significance of the EU aquaculture policies under the EU Union common fisheries policy (CFP) for the growth of aquaculture in the region. I also compare these policies with other ma... ...ave led to success of china aquaculture include availability of market, diverse and diversity of fish products. Prioritization of the aquaculture as important sector of the economy also contributes to the significance difference in production between the EU and china.[13] The major differences that can be seen between aquaculture in China and in the European union is that in china aquaculture production is more focused to production while the European Union focuses on the Environmental challenges. Conclusion The aquaculture sector has a strategic importance in contribution to food security and its growth is very promising especially under the blue growth economy. Despite the many challenges facing the aquaculture industry in the EU the growth can be realized if the polices and strategies under the CFP for aquaculture are implemented by the member countries. â€Æ'

Pips changing character Essay

Explore how dickens builds atmosphere and reveals aspects of Pips changing character in three scenes of your choice. A Great Expectation is considered by many to be Charles Dickens greatest novel. Dickens wrote the book from the first person perspective so when reading the book Pip is telling the story after it actually happened. The story is about the life of Phillip Pirrip (Pip). We follow the growth of Pip. The story follows Pips formation from childhood to adulthood. The story shows us how events in his life change his attitudes. Unfortunately instead of growing up to be a gentleman he turns out a snob. The story is based on how the older generation uses the younger generation to get back at society. We see this when Miss havisham says to Estella ‘Well, you can break his heart’. She said this when Estella was complaining about having to play cards with Pip. Miss Havisham wants Estella to break Pips heart because once she had her heart broken . Pip was also being used by Magwitch. Magwitch uses Pip by bringing him to London and bringing him up to be a gentleman. This is getting back at society because society looked down at Magwitch. When Pip visits Miss Havisham for the first time Dickens gives us lots of clues to what she will be like before he actually meets her. Firstly her house is called Satis house which Estella says ‘Its other name was Satis which is Greek or Latin or Hebrew or all 3 or one to me – for enough’. This is a warning that Miss Havisham is fed up and had enough of life. Also upon arriving at Miss Havisham’s house Dickens builds up the atmosphere by writing ‘The cold wind seemed to blow colder there than outside the gate and it made a shrill noise in howling in and out at the open sides of the brewery. Like the noise of wind in the rigging of a ship at sea’. This creates a gloomy atmosphere and makes the reader think something bad is inside. Once Pip enters Miss Havisham’s room Dickens writes a paragraph describing Miss Havisham. HE writes about how she is dressed. ‘She was dressed in rich materials – satins and lace and silks all of white. ‘ ‘Some bright jewels sparkled on her neck and on her hands†¦. ‘ This gives us a good impression of her but then Dickens writes ‘but I saw that everything within my view which ought to be white had been white long ago and had lost its lustre, and was faded and yellow’. These represents that she was once happy but mow her life has gone sour and she is bitter. The room in which Miss Havisham was had no source of daylight it was lit by the odd candle. This shows us that there is no light left in her life.