The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay Example

The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay Example The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Essay International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 The Mediating Effect of Cognitive and Emotional Satisfaction on Customer Loyalty Maznah Wan Omar Universiti Teknologi MARA Kedah Peti Surat 187, 08400 Merbok, Kedah, Malaysia [emailprotected] uitm. edu. my ABSTRACT Loyal customers are among the greatest revenue producer and are more likely to occur in a form of word-of-mouth. In the compound and vibrant Malaysian home computer retail market today, customer loyalty through word-of-mouth marketing tends to occur very slowly and is limited geographically but is a very potent method of marketing. The influence of cognitive and emotional satisfaction on the relationship between salesperson presentation skills and customer’s loyalty through intention to promote by word-of-mouth is vital. This will then lead to increased benefits for the organization in the form of customer loyalty. The cognitive evaluation of customer satisfaction was found to explain customer loyalty in a retail setting more than the emotional reaction. This finding holds importance to those retailers who have been able to generate high expectations in the eyes of their customers. Keywords: Adaptive selling skills, sales presentation skills, Customer satisfaction, Customer loyalty INTRODUCTION As competition deepens, products and services become more indistinguishable, and markets become established, it is becoming increasingly tougher for companies in retailing industries to distinguish themselves from other stores. Simply offering customers with technical solutions to problems does not be sufficient anymore to be competitive and obtain and retain market share. Various value-added services, which commence before the actual operation begins, had gone far beyond it, so as to stay competitive and develop customer loyalty. Research and business customs have shown that upholding customers through value-added services costs less than obtaining new ones (Wetzels et al. , 1998). A prevailing belief holds that an essential key to performance rests with the ability to sustain 1 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 ustomer relationships (Anderson et al. , 1994). Correspondingly, as relational value continues beyond price, customer bond are particularly effective when involved in long-term relationships (Wood, 1995). LITERATURE REVIEW Salesperson Behavior Performance In recent years, a number of authors have been confronted with this issue of the changing role of the sales force. Up-and-coming trends of the extent and scope recorded above require a re-evaluation of the activities that salespeople must execute in order to successfully build and manage customer loyalty. Marshall et al. , (1999), interviewed a diversity of professional salespeople to give evidence for 49 new sales activities that were not pointed out in Moncrief’s (1986) original list. These latest activities fall into the following main categories: communication technology, selling technology, activities related to adaptive and consultative selling, and team-oriented activities. Many of the specific activities within these categories involve skills and content knowledge dissimilar from those traditionally observed in the past as key salesperson success factors. This study therefore will consider how cognitive and emotional satisfaction mediates the relationship between salesperson presentation skills and customer’s intention to word-of-mouth. These situational factors have not been considered in prior research and provide new avenues for examining salesperson presentation skills in Malaysian market and its consequences. Additionally, as most studies have considered salespeople as their unit of analysis, this study will add to the small but imminent body of research that investigates performance and effectiveness relationships at the customer’s level. Formation of loyalty through satisfaction It is by and large believed that satisfaction leads to repeat purchase and positive word-of-mouth recommendation, which are the main indicators of loyalty. Marketing literature has paid much attention to the relationship between customer satisfaction and loyalty (Chi, 2005). A number of studies have confirmed a significant positive relationship between customer satisfaction and loyalty/retention (Chi, 2005). If consumers are satisfied with the product or service, they are more likely to carry on purchasing, and are more willing to spread positive WOM. Salesperson presentation skills Churchill et al. , (1997, p. 367) define selling skill as a salesperson’s â€Å"learned proficiencies at performing job activities,† and describe Salesperson presentation skills as the skills that are associated to successfully conducting the personal selling process (i. e. the series of interconnected steps that salespeople generally use to link with the influence customer). 2 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. , No. 2: E5 Recognizing the importance of salesperson presentation skills, Marshall et al. (2003) gathered and ranked sales manager perceptions of â€Å"success factors† that contribute to salesperson job performance. They report that managers feel that six specific salesperson presentation skills: listening, adaptive selling, handling objections, closing, negotiating, and prospecting (in descending order of perceived importance) are highly important t o salesperson performance (Johlke, 2006). Accordingly, this group of salesperson presentation skills will be used at the heart of the hypothesized model. Customer satisfaction The importance of customer satisfaction to the success of consumer goods manufacturers (Burns Neisner, 2006) and to the success of retailers (Darian et al. , 2001) has been well documented. Customer satisfaction is regarded as a primary determining factor of repeat shopping and purchasing behavior. The greater the degree to which a consumer experiences satisfaction with a retailer, for instance, the greater the probability the consumer will revisit the retailer (Burns Neisner, 2006, p. 49; Wong Sohal, 2003). In summary, we note the distinction between transaction-specific and overall satisfaction, and for this study, we adopt the broader definition of satisfaction whereby the overall measure is an aggregation of all previous transaction-specific satisfaction, and involves both cognitive and affective components. Recently, the overall measure has been shown to be a better predictor of repurchase intentions (Jones Suh, 2000). Research Framework and Hypotheses Based on the review of literatures concerning the study variables on salesperson presentation skills, customer satisfaction, and customer’s intention to word-of-mouth, the theoretical framework for this study was developed based on Oliver’s (1997, p. 392) Cognitive-Affective-Conative Behavior pattern model. This research model has been adapted and used in this study. Relationship between Salesperson presentation skill and Intention to WOM Although a customer’s personality and the employee’s customer orientation were considered an important antecedent to relationship strength, salesperson presentation skill rather than his/her personality would perform a greater part in determining relationship strength (Foster Cadogen, 2000). Salespersons are social actors who learn behaviors that are appropriate to the positions they take up (Bove Johnson, 2000). In other words, salesperson can be motivated to adapt their behavior to situational requirements in spite of personal preferences (Bove Johnson, 2000). To date, there is a lack of studies investigating the numerous aspects of service that are imperative to customer retention (Zeithaml, 2000)? Furthermore, the different outcomes (i. e. 3 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 attitudinal and behavioral) of relationship strength are left predominantly unexplored in the relationship marketing literature. In addition, there is a lack of studies that explore the impact of factors such as salesperson presentation skill on customer’s intention to WOM. Conclusively, there is little empirical work investigating customer relationship economies, which is the link between attitudinal measures (i. e. salesperson presentation skill, customer satisfaction) and behavioral measures (i. e. customer loyalty, intention to repurchase, intention to WOM, and long-term customer relationship profitability), Wong and Sohal, (2006). Therefore, in line with the above reasoning’s and findings, it is conjectured that: H1: There is a direct positive relationship between salesperson’s presentation skills and intention to word-of-mouth (WOM). Relationship between Customer satisfaction and customer’s intention to WOM Customer satisfaction is important to marketers because it is usually assumed to be a significant determinant of recurring sales, positive word-of-mouth, intention to repurchase, and customer loyalty. It is worthy to consumers because it reflects a positive outcome following the outlay of limited resources and/or the positive accomplishment of prior needs. As a consequence, maximizing satisfaction is seen as a significant objective, collectively for both the firm and the consumer (Mouri, 2005). Likewise, theory suggests that satisfaction feeds back into the system to influence ensuing intentions and behaviors (Wallace et al. , 2004). Customer’s satisfaction with the shopping experience should reflect well on the retailer. An increase in satisfaction has been shown to result in increased customer loyalty (Donio et al. , 2006). From the above arguments it is hypothesized that: H2: There is a direct positive relationship between customer satisfaction and intention to word-of-mouth. H2a: There is a direct positive relationship between cognitive satisfaction and intention to word-of-mouth. H2b: There is a direct positive relationship between emotional satisfaction and intention to word-of-mouth. The mediating effect of Customer Satisfaction on Salesperson presentation skill and Customer’s intention to WOM relationship. Overall satisfaction with an experience does lead to customer loyalty (Caruana, 2002). Bearden and Teel (1983) argue that customer satisfaction is imperative to the marketer because â€Å"it is generally assumed to be significant determinant of repeat sales, positive word of mouth, intention to repurchase, and consumer loyalty†. Similarly, Bloemer and Poiesz (1989) have also argued that â€Å"satisfaction can be thought of as an important determinant of customer loyalty†, while Selnes (1993) argues that it is satisfaction with a brand or service that leads to 4 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 customer loyalty. This view is also supported by Dick and Basu (1994). LaBarbera and Mazursky (1983) show empirically that brand and service loyal customers had a lower probability to substitute brands or service due to higher levels of satisfaction. On the basis of the above findings, customer satisfaction is indicated as having a function and acting as a mediator in the link between salesperson presentation skills and customer loyalty (Lim, 2004). Therefore, in line with the above reasoning’s and findings, the following were hypothesized: H3: Customer satisfaction mediates the relationship presentation skills and intention to word-of-mouth. H3a: between salesperson Cognitive satisfaction mediates the relationship between salesperson presentation skills and intention to word-of-mouth. H3b: Emotional satisfaction mediates the relationship between salesperson presentation skills and intention to word-of-mouth. METHODOLOGY Sampling Design To have a representative finding, the sampling technique used must be objective. This is an important effort adopted by most researchers in order to furnish a finding pertinent to the general. To choose the sample for this study, probability random sampling was used. A probability sample is necessary if the sample is to be representative of the population (Reeves, 1992). Therefore, a two-stage systematic sampling technique is employed in this study. Population and sample size In determining the sample size for this study, sample size selected was based on the criteria set according to Sawyer and Ball (1981). According to Sawyer and Ball (1981), it is estimated that a proportion of 13% of the explained variance to effect size values is a medium effect size for regression analysis. One common measure of effect size is eta squared. Eta squared represents the proportion of variance of the dependent variable that is explained by the independent variable (Pallant, 2005). According to Cohen (1988), the strength of the effect size are interpreted as follows; 0. 01 = small effect size, 0. 06 = moderate effect size, and 0. 14 = large effect size. Thus five independent variables were used and using the statistical significance of 0. 05 (95% confidence level) and an effect size values of . 13 is found to be truly sufficient and not by chance. Goodness of Measure In determining the goodness of data for the study, factor analysis and reliability analysis were performed. Factor analysis was used to assess the convergent validity of the items used in the 5 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 questionnaire while Cronbach’s alpha was performed to examine the internal consistency of the factors obtained. The result of the reliability test are presented in Table 1 Table 1. Reliability Coefficients for the Variables in the Study Construct/Variables Number of Items 3 Cronbach’s Alpha . 75 Mean Std. Dev Sales Presentation skill/Knowledge 3. 78 0. 72 Customer satisfaction Emotional Satisfaction 4 . 84 4. 10 0. 64 Cognitive Satisfaction 4 . 76 3. 85 0. 58 Customer loyalty Word-of-mouth (WOM) 2 . 69 3. 93 0. 59 Note: All items used a 5-point Likert scale (1 = strongly disagree and 5 = strongly agree) The result of the reliability analysis sum up in Table 1 confirmed that all the scales shown, reveal a high internal consistency and reliability with Cronbach’s alpha values higher than the minimum perimeter, (Cronbach’s alpha gt; 0. 60). Research Findings and Discussion Hypotheses Testing Multiple regression tests were conducted in order to test the relationship between the predictor variable and the criterion variable. Respondents’ demographic variables such as salesperson are younger or older than the customers, gender, and ethnicity were statistically controlled (Connel et al. , 2003; Hemdi, 2006). Hence, these variables were entered into the regression equation in the first step. The predictor variables were entered in the second step. The following Table’s below summarizes the result of the analyses. Regression Analysis with Control Variables The relationship word-of-mouth between salesperson presentation skills and intention to Table 2. Results of hierarchical regression analysis of salesperson presentation skills on intention to word-of-mouth Predictors Step 1: Control Variables Younger or older Gender Ethnicity 6 Model 1 Std. ? -. 05 -. 01 . 09 Model 2 Std. ? . 01 -. 01 -. 02 www. macrothink. org/ijmis International Journal of Management Innovation Systems ISSN 1943-1384 2009, Vol. 1, No. 2: E5 Step 2: Sales presentation skills R? Adj. R? R? Change F-Change Note. Significant levels: *p

Kudo vs. Kudos

Kudo vs. Kudos Kudo vs. Kudos Kudo vs. Kudos By Maeve Maddox Some English speakers use the word kudo as the singular of kudos. What makes this usage problematic is the fact that kudos is already singular. Kudos is a Greek word meaning â€Å"glory, fame, renown.† It entered the language as student slang back when undergraduates were still required to study Greek at the university. Presumably the early users knew that it was a singular noun. The earliest OED citation for the use of the back-formation kudo is dated 1941. The OED marks the use of singular kudo as â€Å"erroneous,† but Merriam-Webster provides kudo with its own entry, taking care to defend its position in doing so: Some commentators hold that since kudos is a singular word it cannot be used as a plural and that the word kudo is impossible. But kudo does exist M-W’s assertion that kudo â€Å"does exist† makes me think of the comment made by Florence Foster Jenkins (1868-1944) about her excruciating efforts at singing opera: â€Å"People may say I cant sing, but no one can ever say I didnt sing. Inarguably, kudo is a word. Modern English is filled with words that began as errors only to become perfectly acceptable standard words. For example, our words newt and apron are the result of confusion over the indefinite article. What we now call â€Å"a newt† used to be â€Å"an ewt,† but the n of the article became attached to the noun. Conversely, what we call â€Å"an apron† started out as â€Å"a napron.† In Chaucer’s day, what we call a pea was called a pease. The plural was pesen. By the 1600s, pease was viewed as a word that, like sheep, could be either singular or plural. Before the end of the 17th century, pease had become pea in the singular and peas in the plural. That the older form persisted for a time is indicated by the nursery song â€Å"Pease Porridge Hot,† which dates from about 1765. M-W cites pea in its defense of singular kudo. Here are some examples of singular kudo on the web: That deserves a big KUDO! (agricultural site) Riverfront venue kudo deserved (Mankato Free Press) That deserves an even bigger KUDO. (product testimonial) How can I give a kudo to a great comment? (Myspace FAQ) In a way, kudo is like pea; both are back-formations. But the changes in pease and pesen occurred at a time when other number changes were taking place. English speakers once formed the plural of hose as hosen and tree as treen. I can think of only two nouns that have kept the -en plural: child/children, ox/oxen. We still use the plural brethren in a spiritual sense, but the regular plural of brother is brothers. It seems to me that kudo belongs with jocular back-formations like kempt from unkempt and gruntled from disgruntled. In these days of universal education and easy access to reference materials, using kudo seriously doesn’t seem any more acceptable than rendering the word as these writers have: Jane Hamsher deserves Kudo’s (political blogger) Director Brown reported the FB Dept deserves a BIG KUDO’s. (minutes of a public meeting) Kudo’s from clients (category on a technology site) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:What is Dative Case?List of 50 Compliments and Nice Things to Say!

Clostridium Difficile Infection Prevention Essay

Clostridium Difficile Infection Prevention - Essay Example Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When the severity suffered is intense, medics administer further therapy. Clostridium difficile is an infection of the colon by the bacterium. It causes colitis by producing toxins that damage the lining of the colon. The symptoms include diarrhea, fever, and abdominal pain. It can develop into severe complications, which include dehydration, rupture of the colon, and spread of infection s to the abdominal cavity or body. The most common cause of c. difficile colitis occurs in patients, in the hospitals, though a number of cases out of the hospital have increased. The choice of this topic in this research is influenced by the responsibility burden for social care facilities and health organizations as important pillars in curbing down c. difficile infections. As seen above, these environments are exposed to breeding grounds for the pathogens causing c. diff to grow and infect people easily.... Statistics show that hospitalized patients are more prone to the infection; however, it also affects healthy individuals. Every employee working under health departments has a key responsibility to ensure prevention and management of the infections. This responsibility covers entirely all health and social care organizations, regardless of the patient setting or care provider. Introduction of good health practices is geared towards prevention and management of infections related to pathogens that cause c. diff. There are many attributions to infection or diseases, for example, different microorganisms such as bacteria, fungi, viruses, and prions. These microorganisms result in a wide variety of infections (Beltrami, 2010). Such infections include urinary tract, wounds, respiratory, blood, bone and skin infections. To say that not all infections are transmissible will be in order; nonetheless, a majority of them such as influenza, clostridium difficile and norovirus can spread from on e person to another hence end up causing transmissible infections (Artel, 2011). Health and social care facilities should be made responsible for enhancing good health practices. Health and social care facilities generate a challenging environment due to the operations undertaken on a daily basis. This environment poses as a perfect medium for transfer of the microorganisms from patient, equipment and staff. It is important to be vigilant at all times in these environments due to the vulnerability; pressure associated with opportunist pathogens and the intensity and complexity of health care environments (Angenent & Kelly, 2009). Patients with mild symptoms of c. diff may improve if they stop taking antibiotics. Those with severe symptoms need different antibiotic medication. When

Assignment Example | Topics and Well Written Essays - 500 words - 198

Assignment Example Then in the very next point, he says that students should practice before studying a grammar rule. In the observed lesson, the teacher was working on improving comprehension skills. She began by distributing comprehension worksheets to the entire class. Then she gave a brief summary of what was expected of the class. She then asked the class to read the entire comprehension. While some were reading the essay, other students had read the essay. She involved those students in a small group discussion while the rest of the students completed reading the comprehension exercise. Later she asked the students to read the questions and answer them. While students were doing this, she observed the entire class for students who were experiencing difficulty. She helped them out. As some students finished early, the teacher began discussing the answers. She even asked students to exchange their work to get a feedback from other student. In this way, the pacing of the lesson was such that every student was involved in the lesson. The teacher ended the lesson by reading the questions aloud and discussing the answers. According to the teacher, she had divided the lecture into four parts. The first part was introducing the lesson, the second part was involving the students into the lesson. The third part was the most important as students completed the learning activity. The final part was closure where the teacher took feedback from her students. Answer: The criteria for determining the success of a learning activity is by assessing the level of comprehension of the students. This can be judged through assessments and feedbacks. The teacher can also determine the success by observing the class which the learning activities is being conducted. If the students are immersed in the activity and are enjoying the activity, then it is most likely to be successful. In my opinion, an effective learning activity should be able to develop an

Bshs305 R2 Ethical Scenario Essay Example for Free

Bshs305 R2 Ethical Scenario Essay Read the following scenario: Shannon is a juvenile probation officer with the Department of Juvenile Justice. Recently, she covered her coworker, Janet’s client load, while Janet was on vacation. Shannon met with several of Janet’s clients. After meeting with clients, she discovered a pattern in which the clients would report that they have not seen Janet in 2 to 3 months. However, the case files reflected face-to-face contact with all of her clients, despite what her clients stated. When Shannon investigated further, she found that the client notes were all at the same day and time, which is unlikely. Further, several of Janet’s clients needed referrals for counseling, but Janet never completed them and has not followed up to ensure her clients are receiving the necessary services. Janet is a close friend of Shannon. Shannon does not want to get Janet in trouble but realizes something must be done. Answer, in a 75- to 100-word response, each of the following questions: 1. What are the ethical issues involved in the scenario? Human service professionals are obligated to provide high-quality service to their clients. Most codes of ethics indicate that the helper’s first responsibility is to enhance and protect the client’s welfare. One of the ethical standard is the human service professional’s responsibility to clients. Standard 2: â€Å"Human service professionals’ respect the integrity and welfare of the client at all times. Each client is treated with respect, acceptance, and dignity†. Unfortunately in this scenario Janet failed to respect her clients’ welfare. She not only had issues of breaking several ethical codes she literally failed her moral responsibility. 2. What client rights are involved in the scenario? The client has a right to actively participate in their treatment plan. They are privy to view their personal chart which would show them the fabricated notes of the helper. The system failed this client and the client is able to request for a new helper. Although the client has a right to a professional disclosure statement as to see the qualifications of his helper, chances are this helper would not disclose their unethical behavior. 3. What, if any, client rights were violated? I feel the clients rights were violated by the misguided treatment of the helper. The client was not treated with dignity, respect or integrity. They were violated in a as â€Å"helpers are ethically obligated to provide quality services†. Also the helping professional is committed to helping clients develop to the best of their abilities. The helper was not even servicing the client and in that aspect the client has been violated on several different levels of ethical codes. Ethical Decision Scenario BSHS/305 Version 2 2 4. How you would use the ethical decision-making model to address or resolve the situation? First of I would identify the problem which are two issues, first one is the clients are not receiving necessary services. Second issue is Janet lied on legal documents. I would review the ethical guidelines and consult with a co-worker as to how I should proceed with the probable course of action. I would then select the course of action and follow through with my obligation to assure clients receive due services and I would make sure Janet does not make this mistake again. I would report Janet’s actions to my supervisor and hope Janet understands that I am just doing my job.

Essay --

Fish constitutes a key source of animal protein for much of the world’s population.[1] Global fishery catches from marine ecosystems were highest in the mid-1980s and have been decreasing ever since despite increasing fishing effort [2]. Many of the world’s oceans wild fish stocks are completely exploited, so the capture fisheries are no longer sustainable. In 2004 the United Nations State of the World’s Fisheries report indicated that â€Å"52 percent of the oceans' wild fish stocks are fully exploited.[3]. In response to the decline of wild fisheries, many of the countries have put their effort to aquaculture. Aquaculture is the farming of aquatic plants and animals. FAO placed the global Aquaculture at 60 million tonnes in 2010,[1], which is about 41.2 % of the total fish production in the World. European Union (EU) countries contribute to 4% of the world aquaculture production. The value of EU aquaculture production was â‚ ¬ 3.1 billion for 1.26 million tonnes of production in 2010[4]. Available data show a growing gap – estimated at 8 million tonnes – between the level of consumption of seafood in the EU and the volume of captures from fisheries. Thus the European Union is giving a priority to expansion of Aquaculture in its Members countries. Because of the many issues involved aquaculture, there is a deliberate measu re by the EU to keep up policies which will ensure that the expansion of aquaculture is in done in an environmentally, socially and economically sustainable way by member countries. Here I discuss the general concepts of aquaculture and the significance of the EU aquaculture policies under the EU Union common fisheries policy (CFP) for the growth of aquaculture in the region. I also compare these policies with other ma... ...ave led to success of china aquaculture include availability of market, diverse and diversity of fish products. Prioritization of the aquaculture as important sector of the economy also contributes to the significance difference in production between the EU and china.[13] The major differences that can be seen between aquaculture in China and in the European union is that in china aquaculture production is more focused to production while the European Union focuses on the Environmental challenges. Conclusion The aquaculture sector has a strategic importance in contribution to food security and its growth is very promising especially under the blue growth economy. Despite the many challenges facing the aquaculture industry in the EU the growth can be realized if the polices and strategies under the CFP for aquaculture are implemented by the member countries. â€Æ' Essay -- Fish constitutes a key source of animal protein for much of the world’s population.[1] Global fishery catches from marine ecosystems were highest in the mid-1980s and have been decreasing ever since despite increasing fishing effort [2]. Many of the world’s oceans wild fish stocks are completely exploited, so the capture fisheries are no longer sustainable. In 2004 the United Nations State of the World’s Fisheries report indicated that â€Å"52 percent of the oceans' wild fish stocks are fully exploited.[3]. In response to the decline of wild fisheries, many of the countries have put their effort to aquaculture. Aquaculture is the farming of aquatic plants and animals. FAO placed the global Aquaculture at 60 million tonnes in 2010,[1], which is about 41.2 % of the total fish production in the World. European Union (EU) countries contribute to 4% of the world aquaculture production. The value of EU aquaculture production was â‚ ¬ 3.1 billion for 1.26 million tonnes of production in 2010[4]. Available data show a growing gap – estimated at 8 million tonnes – between the level of consumption of seafood in the EU and the volume of captures from fisheries. Thus the European Union is giving a priority to expansion of Aquaculture in its Members countries. Because of the many issues involved aquaculture, there is a deliberate measu re by the EU to keep up policies which will ensure that the expansion of aquaculture is in done in an environmentally, socially and economically sustainable way by member countries. Here I discuss the general concepts of aquaculture and the significance of the EU aquaculture policies under the EU Union common fisheries policy (CFP) for the growth of aquaculture in the region. I also compare these policies with other ma... ...ave led to success of china aquaculture include availability of market, diverse and diversity of fish products. Prioritization of the aquaculture as important sector of the economy also contributes to the significance difference in production between the EU and china.[13] The major differences that can be seen between aquaculture in China and in the European union is that in china aquaculture production is more focused to production while the European Union focuses on the Environmental challenges. Conclusion The aquaculture sector has a strategic importance in contribution to food security and its growth is very promising especially under the blue growth economy. Despite the many challenges facing the aquaculture industry in the EU the growth can be realized if the polices and strategies under the CFP for aquaculture are implemented by the member countries. â€Æ'

Pips changing character Essay

Explore how dickens builds atmosphere and reveals aspects of Pips changing character in three scenes of your choice. A Great Expectation is considered by many to be Charles Dickens greatest novel. Dickens wrote the book from the first person perspective so when reading the book Pip is telling the story after it actually happened. The story is about the life of Phillip Pirrip (Pip). We follow the growth of Pip. The story follows Pips formation from childhood to adulthood. The story shows us how events in his life change his attitudes. Unfortunately instead of growing up to be a gentleman he turns out a snob. The story is based on how the older generation uses the younger generation to get back at society. We see this when Miss havisham says to Estella ‘Well, you can break his heart’. She said this when Estella was complaining about having to play cards with Pip. Miss Havisham wants Estella to break Pips heart because once she had her heart broken . Pip was also being used by Magwitch. Magwitch uses Pip by bringing him to London and bringing him up to be a gentleman. This is getting back at society because society looked down at Magwitch. When Pip visits Miss Havisham for the first time Dickens gives us lots of clues to what she will be like before he actually meets her. Firstly her house is called Satis house which Estella says ‘Its other name was Satis which is Greek or Latin or Hebrew or all 3 or one to me – for enough’. This is a warning that Miss Havisham is fed up and had enough of life. Also upon arriving at Miss Havisham’s house Dickens builds up the atmosphere by writing ‘The cold wind seemed to blow colder there than outside the gate and it made a shrill noise in howling in and out at the open sides of the brewery. Like the noise of wind in the rigging of a ship at sea’. This creates a gloomy atmosphere and makes the reader think something bad is inside. Once Pip enters Miss Havisham’s room Dickens writes a paragraph describing Miss Havisham. HE writes about how she is dressed. ‘She was dressed in rich materials – satins and lace and silks all of white. ‘ ‘Some bright jewels sparkled on her neck and on her hands†¦. ‘ This gives us a good impression of her but then Dickens writes ‘but I saw that everything within my view which ought to be white had been white long ago and had lost its lustre, and was faded and yellow’. These represents that she was once happy but mow her life has gone sour and she is bitter. The room in which Miss Havisham was had no source of daylight it was lit by the odd candle. This shows us that there is no light left in her life.

Marketing Mix of Nescafe Essay

Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing, product or services cannot be successfully provide value to customers based on their interests, needs and preferences. Marketing not only based on the selling of a products or service, but also understanding the needs of the market and research and find whether their product meets customer’s needs or not and Improve. For the successful marketing of product and services we used different marketing techniques. For instance, most of the well established firms are using the techniques like marketing mix, target market etc. The Concept of Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a â€Å"mixer of ingredients†. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories. These are the 4 P’s of Marketing Mix .These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Marketing mix is an important technique in marketing. By researching the market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. In this assignment, am making an analysis of Nescafe by taking into consideration of 4Ps of marketing mix. To analyze the different products of Nescafe To analyze the distribution mix of product To study the pricing strategy taken by the company Finally, to analyze the different promotional method they used. Let’s see the evolution of the product. History of Nescafe The NESCAFÉ coffee you’re enjoying today is a perfect brew of the brand’s long-standing history, Nescafe begins at 1930. When Brazil had a substantial surplus of coffee, and needed help preserving it for Nestle. Upon the request of the Brazilian government, NESTLÉ began abrewin’! Our coffee specialist, Max Morgenthaler, and his team had a simple proposition – a delicious cup of coffee by simply adding hot water. With this guiding principle, the team worked hard to find a way to make soluble coffee that would not lose out on the coffee’s natural flavor. Seven years later, they found the answer. NESCAFÉ was finally ready. Named by using the first three letters in NESTLÉ and prefixing it to cafà ©, NESCAFÉ was the brand new name in coffee. First introduced in Switzerland, on April 1st, 1938, it was anticipated to be a huge success throughout Europe. However, because of World War II, its popularity took longer than expected. Soon af ter the first half of the next decade, NESCAFÉ was exported to France, Great Britain, and the USA. American forces played the role of brand ambassadors in Europe, because NESCAFÉ was a staple in their food rations. Instant coffee processing was invented by Japanese chemist in1901. Nestle revolutionized the way of instant coffee was made. Later nestle invented the process for dehydrating the concentrated coffee for improving the quality of coffee. On the next decade, Nescafe exported to France, Great Britain and USA. Its popularity grew rapidly and the production of its US plant was reserved for Military use. On 1950 onwards, teenagers one of the choice was coffee. Over the year the company concentrates in new innovation then, they introduce pure soluble coffee in 1952, roast coffee beans, and freeze dried soluble coffee in 1965. For improving the quality again they invented aroma process. These innovations help to Nescafe to the world leading coffee brand. Target  market Target market is a group of customers, who has the potential to buy services and products. The main strategies of the marketing are identifying the target market. The producer has to manufacture their products based on the customer’s needs and want and also implementing the marketing mix to satisfy its target group. Target market can be separated on the bases of demographic, psychographic and geographic. Target markets of Nescafe’s are coffee drinkers, specifically those who made coffee at their own home. So Nescafe offers a 100% pure coffee to the customers. Demographic factors Age: In the past, Nescafe focused on morning peoples only but now they are mostly focus on youth having the age of below 35 year old. Gender: The coffee drinkers are not to be classified on the bases of gender because both genders use the product. Education: A person who has the average level of education can easily grasp the method of instant coffee making. Income: The target group of the product is the peoples with average income and above. Family life cycle: all stages of families can use this product. Psychographic Factors Brand Consciousness: some of the peoples who prefer branded product only. So they prefer Nescafe. Nescafe is one of the leading brands in the world. Health Practice: peoples who want freshness in the morning or evening, they use coffee. Life style: The target markets of the Nescafe are peoples who lead the standard life style. Geographic Factors Region: Nescafe is mostly popular in the urban and semi urban areas. Density: Nescafe always focused on high density of population. In these areas the usage of the product is higher. Marketing mix Marketing mix is an important technique in marketing. By researching the  market, the organizations identify the most suitable marketing mix. The marketing mix should consist of the right product sold at the right price in the right place by using the attractive promotional technique. Product: The term product means anything that can be tangible or intangible, offered by the company. The company is mainly focused on customer needs and wants. Based on the value of the product, the customer should satisfy with the quality of the product. (Boundless) Nescafe is the one of the world largest leading coffee manufacturing company. They give valuable products to customers. They provide a wide range of coffee products for coffee lovers. Let’s see the different varieties of coffee product in the market. EVERYDAY COFFEE Nescafe classic: Nescafe Classic coffee is leading coffee powder that’s loved all over the world. Nescafe classic is a coffee that is for everyday use. It is a powered form and made with 100% of genuine coffee beans. No other ingredients are added to this product. Nescafe classic gives comfort and motivation. It can be prepared by simply few steps. Just take a spoon full of coffee powder and mix it with hot water and also add sugar to it. Now your coffee is ready. so every morning and evening it gives freshness to the mind. It contains 269 kj energy, 27g fiber and 25 g ant oxides per 100g packet. So this product is good for the health (Nescafe) . In an 8 ounce bottle produce 135-150 cups of coffee. Nescafe 3 in 1 Nescafe 3 in 1 is coffee is the combination of whitener and sugar along with coffee. So it gives a different taste with other. Some peoples are most likely to have coffee with milk. So Nescafe made this product for coffee lovers who like coffee with whitener. It contains 1758 kj of energy and 73.8g carbohydrate. Super premium coffee: Nescafe Alta Rica: Nescafe Alta Rica is the super-premium product of Nescafe and it is a full  bodied instant coffee. It contains 100% pure Arabica from Latin America. (Coffee Arabica is the species originally from highland of Ethiopia (wikipedia)). It is made from pure and natural coffee beans. It has intensive flavor and deep, rounded taste (Tesco).Nescafe Alta Rica is a slightly bitter and roasty finish coffee. Nescafe Alta Rica instant coffee rated 9 out of 10. It contains between 80-100 mg of caffeine per cup. (discount coffe.co.uk) Nescafe Cap Colombia: Nescafe Cap Colombia is another super premium product of Nescafe. It is the smoothest and fruitiest coffee in the Nescafe collection. It contains only 100% Arabica beans from South America. Roast the Arabica beans and create a medium bodied coffee taste. It has a fruity aroma. It also contains 502 kj energy and 34.1g fiber nutrition. This product is good after dinner coffee. (dicount coffee) Nescafe Espresso: Nescafe espresso is the one of the exclusive range of product in Nescafe collection Range. It is made from 100% Arabica beans, this instant coffee is so convenient and yet so flavorful. It is dark, juicy and aromatic taste. It contains 484kj energy nutrition and 21.5g antioxidants. PREMIUM COFFEE: Nescafe Gold: Nescafe Gold is the coffee lover’s coffee. It contains Arabica and Handful of Robusta Beans added for getting a smooth rounded taste. The roast they bring to Gentle Caramel flavors and finally getting a juicy aroma. It contains 269 kj energy nutrition and 27g fiber nutrition. Nescafe Green Blend: Nestle New Zealand has launched the Nescafe Green blend coffee.it contains 70% more antioxidants polyphenols than green tea. Nescafe Green Blend is a product made by unroasted green coffee beans and roasted coffee beans. This product has a high rate of polyphenol antioxidant (polyphenol anti-oxidant is an oxidant polyphenolic or natural phenol substructure. (wikipedia)). So  this product is very helpful for maintaining the body in good health over time. It is specially created by coffee experts for health benefits. (Nescafe) Nescafe Cappuccino: Nescafe Cappuccino is an Italian specialty coffee conquered the heart of people. It contains soluble coffee with whitener, sugar and topping. It is made of third of espresso (espresso is coffee brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans (wikipedia)), a third form of hot milk and third form of frothy milk. There are two variant of cappuccino. They are cappuccino chiaro and cappuccino scuro. Cappuccino chiaro made with more milk which is also called white cappuccino and cappuccino scuro is made with less milk which is also called dark cappuccino it also contain 1641 kj energy nutrition and 69.6 g carbohydrate with sugar. Decaff coffee: Decaffeinated coffee is a coffee that removes the caffeine by the process of decaffeination. The following picture depicts the decaffeination process: Nescafe classic Decaff: Nescafe classic decaff is a powered coffee after the safely removal of caffeine.it contains 100% decaffeinated coffee beans with refreshing taste. It contains 269 kj energy nutrition and 27.0 g fiber nutrition. Price: The second important criterion in marketing mix is Price. Price is the amount of money that customers pay in order to purchase a product. Price is very important to determine the company’s profit. Marketers should ensure the products price correctly based on the competitive products. Before setting a price marketers must aware about the value of the product. When considering the price of the Nescafe product. The company set the price in well-established pricing manner. The table below depicts the pricing strategy of the Nescafe product. PLACE This refers to the area where the ready product is to be supplied. There must be a proper place to keep the ready food products where the buyers are available. Besides the place, allocation and arranging of the product also has its own importance in attracting the potential buyers. Place also refers in making available the product at right time too. Customer makes decisions based on convenience and invests little effort in choosing Nescafe, since it is a convenient product. Intermediaries play a significant role in Nescafe distribution and exposure of the product to the potential customers. An intermediary constitutes stores like supermarkets, superstore, wall mart etc. Fig 24 (food basics) Promotion: Promotion is the last step of marketing mix. Promotion refers to increase the customer awareness of the brand or particular product and through this awareness they generating more sales and promoting the brand name into higher level. Promotional activities are very important for every product. Nescafe is the leading coffee brand in the world. This brand image is boosted up with different promotional activities at different times. There are different promotional activities for promoting their products and brand name. They are : Advertisement Advertisement: Advertisement is the one of the tool to encourage the audience. Television advertising and online media advertising are the two important advertisement used by Nescafe. The main aim of the advertisement is give awareness about the product to the public. Nescafe used different advertisement in social media, online advertisement, television etc. In store promotional activities: In store promotional activities are those activities done in the store for promoting the product. Nescafe used different in-store promotional activities. They are Poster (brodericks): Bill board (global advertisie): Attractive offers: Nescafe provides attractive offers to customers for promoting the product. Buy a 200g Nescafe gold and get 1 travel mug for free. (theodmgroup) Attractive packing: Nescafe products are packed attractively. This is the tool to attract the customers for buying that product. So Nescafe used different packaging for attracting the customers. Example: (free range) Conclusion: Through the detailed study of Nescafe, it was able to get a clear picture about the various products of Nescafe and the marketing technique adopted by them. It also helped to know about the history of the company. The success of the product lies in the organization and coordination of 4 P’s. They are product, place, price and promotion. Nescafe attract the customers by their brand name, product packaging and advertisement. It also conquered the beverage market of the world. Pricing tactics helps the product to fight against the competitors. Nowadays competition in the beverage market is too tough. However, they don’t give any reduction in the quality of the product. The promotional activities have done by Nescafe covers all means of promotions tools like online-advertisements, television, radio, social media etc. Through the publicity campaign they are trying to improve their brand name into higher level and within years they will become the top one coffee manufacture in the world. Reference: Works Cited /search?q=nescafe+arabica. (n.d.). Retrieved from www.google.ca: https://www.google.ca/search?q=nescafe+arabica&tbm=isch&tbs=simg:CAQSZxplCxCo1NgEGgQIAAgDDAsQsIynCBo8CjoIAhIU2xf-Gd8J9xnJDuQK0xCDHOUW_1hAaINQIFUbHVE1WK3WX6JMDjSEdKHVwPNaMNoxdjBLKxb_1LDAsQjq7-CBoKCggIARIEwmQCiQw&sa=X&ei=8MOsU6rDG4fO8wHnuIDgAg&ved=0CBoQwg4o Boundless. (n.d.). Retrieved from www.boundless.com: https://www.boundless.com/marketing/an-overview-of-marketing/introduction-to-marketing/products-placement-promotion-price/ brodericks. (n.d.). Retrieved from brodericks: http://brodericks.typepad.com/.a/6a010536ca9806970b0163044c8922970d-500wi dicount coffee. (n.d.). Retrieved from www.discountcoffee.com: http://www.discountcoffee.co.uk/products/nescafe-dolce-gusto-espresso-coffee-pack-of-16 discount coffe.co.uk. (n.d.). Retrieved from www.discountcoffee.co.uk: http://www.discountcoffee.co.uk/products/nescafe-alta-rica-coffee-500g facebook. (n.d.). Retrieved from www.facebook.com: https://www.facebook.com/Nescafe.CA facebook. (n.d.). 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Connection Between GMOs and Evolution

Connection Between GMOs and Evolution While different organizations seem to have differing opinions on this widely used technique in the world of nutrition, the fact is that agriculture has been using GMO plants for decades. Scientists believed it would be a safer alternative to using pesticides on crops. By using genetic engineering, scientists were able to create a plant that was inherently immune to pests without the harmful chemicals. Are GMOs Safe to Consume? Since the genetic engineering of crops and other plants and animals is a relatively new scientific endeavor, no long-term studies have been able to produce a definitive answer on the question of safety of the consumption of these modified organisms. Studies are continuing into this question and will scientists will hopefully have an answer for the public about the safety of GMO foods that is neither biased nor fabricated. GMOs and the Environment There have also been environmental studies of these genetically modified plants and animals to see the effects of these changed individuals on the overall health of the species as well as the evolution of species. Some concerns that are being tested are what effects do these GMO plants and animals have on the wild type plants and animals of the species. Do they behave like invasive species and try to out compete natural organisms in the area and take over the niche while the regular, non-manipulated organisms begin to die out? Does the changing of the genome give these GMOs a sort of advantage when it comes to natural selection? What happens when a GMO plant and a regular plant cross-pollinate? Will the genetically modified DNA be found more frequently in the offspring or will it continue to hold true to what we know about genetic ratios? GMOs and Natural Selection If the GMOs do happen to have an advantage for natural selection and live long enough to reproduce while the wild type plants and animals begin to die out, what does this mean for the evolution of those species? If that trend continues where the modified organisms seem to have the desired adaptation, it stands to reason that those adaptations will be passed down to the next generation of offspring and become more prevalent in the population. However, if the environment changes, it could be that the genetically modified genomes are no longer the favorable trait, then natural selection could swing the population in the opposite direction and cause the wild type to become more successful than the GMO. There have not been any definitive long-term studies published yet that can link the advantages and/or disadvantages of having organisms that have been genetically modified just hanging around out in nature with wild plants and animals. Therefore, the effect GMOs would have on evolution is speculative and has not been fully tested or verified at this point in time. While many short-term studies do point to the wild type organisms being affected by the presence of the GMOs, any long-term effects that will impact the evolution of the species is yet to be determined. Until these long-term studies have been completed, verified, and supported by evidence, these hypotheses will continue to be debated by scientists and the public alike.

Major General Anthony Wayne in the American Revolution

Major General Anthony Wayne in the American Revolution Early Life: Born January 1, 1745, at the family home in Waynesborough, PA, Anthony Wayne was the son of Isaac Wayne and Elizabeth Iddings. At a young age, he was sent to nearby Philadelphia to be educated at a school run by his uncle, Gabriel Wayne. During the course of the schooling, the young Anthony proved unruly and interested in a military career. After his father interceded, he began to apply himself intellectually and later studied at the College of Philadelphia (University of Pennsylvania) ultimately studied to become a surveyor. In 1765, he was dispatched to Nova Scotia on behalf of a Pennsylvania land company which included Benjamin Franklin among its owners. Remaining in Canada for a year, he helped found the Township of Monckton before returning to Pennsylvania. Arriving home, he joined his father in operating a successful tannery which became the largest in Pennsylvania. Continuing to work as a surveyor on the side, Wayne became an increasingly prominent figure in the colony and married Mary Penrose at Christ Church in Philadelphia in 1766.   The couple would ultimately have two children, Margaretta (1770) and Isaac (1772). When Waynes father died in 1774, Wayne inherited the company. Actively involved in local politics, he encouraged revolutionary feelings among his neighbors and served in the Pennsylvania legislature in 1775. With the outbreak of the American Revolution, Wayne aided in the raising of regiments from Pennsylvania for service with the newly-formed Continental Army. Still retaining an interest in military matters, he successfully obtained a commission as the colonel of the 4th Pennsylvania Regiment in early 1776. The American Revolution Begins: Dispatched north to aid Brigadier General Benedict Arnold and the American campaign in Canada, Wayne took part in the American defeat to Sir Guy Carleton at the Battle of Trois-Rivià ¨res on June 8. In the fighting, he distinguished himself by directing a successful rearguard action and conducting a fighting withdrawal as the American forces fell back. Joining the retreat up (south) Lake Champlain, Wayne was given command of the area around Fort Ticonderoga later that year. Promoted to brigadier general on February 21, 1777, he later traveled south of join General George Washingtons army and to take command of the Pennsylvania Line (the colonys Continental troops). Still relatively inexperienced, Waynes promotion irritated some officers who had more extensive military backgrounds. In his new role, Wayne first saw action at the Battle of Brandywine on September 11 where American forces were beaten by General Sir William Howe. Holding a line along the Brandywine River at Chadds Ford, Waynes men resisted attacks by Hessian forces led by Lieutenant General Wilhelm von Knyphausen. Ultimately pushed back when Howe flanked Washingtons army, Wayne conducted a fighting retreat from the field. Shortly after Brandywine, Waynes command was the victim of a surprise attack on the night of September 21 by British forces under Major General Charles Grey. Dubbed the Paoli Massacre, the engagement saw Waynes division caught unprepared and driven from the field. Recovering and reorganizing, Waynes command played a key role at the Battle of Germantown on October 4. During the opening phases of the battle, his men aided in exerting heavy pressure on the British center. With the battle going favorably, his men fell victim to a friendly fire incident that led them to retreat. Defeated again, the Americans withdrew into winter quarters at nearby Valley Forge. During the long winter, Wayne was dispatched to New Jersey on a mission to gather cattle and other foodstuffs for the army. This mission was largely successful and he returned in February 1778. Departing Valley Forge, the American army moved in pursuit of the British who were withdrawing to New York. At the resulting Battle of Monmouth, Wayne and his men entered the fight as part of Major General Charles Lees advance force. Badly handled by Lee and compelled to start retreating, Wayne assumed command of part of this formation and re-established a line. As the battle continued, he fought with distinction as the Americans stood up to the attacks of British regulars. Advancing behind the British, Washington assumed positions in New Jersey and the Hudson Valley. Leading the Light Infantry: As the 1779 campaigning season began, Lieutenant General Sir Henry Clinton sought to lure Washington out of the mountains of New Jersey and New York and into a general engagement. To accomplish this, he dispatched around 8,000 men up the Hudson. As part of this movement, the British seized Stony Point on the western bank of the river as well as Verplancks Point on the opposite shore. Assessing the situation, Washington instructed Wayne to take command of the armys Corps of Light Infantry and recapture Stony Point. Developing a daring attack plan, Wayne moved forward on the night of July 16, 1779 (Map). In the resulting Battle of Stony Point, Wayne directed his men to rely on the bayonet as to prevent a musket discharge from alerting the British to the impending attack. Exploiting flaws in the British defenses, Wayne led his men forward and, despite sustaining a wound, succeeded in capturing the position from the British. For his exploits, Wayne was awarded a gold medal from Congress. Remaining outside of New York in 1780, he aided in foiling Major General Benedict Arnolds plans to turn over West Point to the British by shifting troops to the fort after his treason was uncovered. At the end of the year, Wayne was forced to deal with a mutiny in the Pennsylvania Line caused by pay issues. Going before Congress, he advocated for his troops and was able to resolve the situation though many men left the ranks. Mad Anthony: During the winter of 1781, Wayne is said to have earned his nickname Mad Anthony after an incident involving one of his spies known as Jemmy the Rover. Thrown in jail for disorderly conduct by local authorities, Jemmy sought aid from Wayne. Refusing, Wayne instructed that Jemmy be given 29 lashes for his behavior leading the spy to say that the general was mad. Having rebuilt his command, Wayne moved south to Virginia to join a force led by the Marquis de Lafayette. On July 6, Lafayette attempted an attack on Major General Lord Charles Cornwalliss rearguard at Green Spring. Leading the assault, Waynes command advanced into a British trap. Nearly overwhelmed, he held off the British with a daring bayonet charge until Lafayette could arrive to aid in extricating his men. Later in the campaign season, Washington moved south along with French troops under the Comte de Rochambeau. Uniting with Lafayette, this force besieged and captured Cornwallis army at the Battle of Yorktown. After this victory, Wayne was sent to Georgia to combat Native American forces which were threatening the frontier. Successful, he was awarded a large plantation by the Georgia legislature. Later Life: With the end of the war, Wayne was promoted to major general on October 10, 1783, before returning to civilian life. Living in Pennsylvania, he operated his plantation from afar and served in the state legislature from 1784-1785. A strong supporter of the new US Constitution, he was elected to Congress to represent Georgia in 1791. His time in the House of Representatives proved short-lived as he failed to meet the Georgia residency requirements and was forced to step down the following year. His entanglements in the South soon ended when his lenders foreclosed on the plantation. In 1792, with the Northwest Indian War ongoing, President Washington sought to end a string of defeats by appointing Wayne to take over operations in the region. Realizing that previous forces had lacked training and discipline, Wayne spent much of 1793, drilling and instructing his men. Titling his army the Legion of the United States, Waynes force included light and heavy infantry, as well as cavalry and artillery. Marching north from present-day Cincinnati in 1793, Wayne built a series of forts to protect his supply lines and the settlers in his rear. Advancing north, Wayne engaged and crushed a Native American army under Blue Jacket at the Battle of Fallen Timbers on August 20, 1794. The victory at ultimately led to the signing of the Treaty of Greenville in 1795, which ended the conflict and removed Native American claims to Ohio and the surrounding lands. In 1796, Wayne made a tour of the forts on the frontier before beginning the journey home. Suffering from gout, Wayne died on December 15, 1796, while at Fort Presque Isle (Erie, PA). Initially buried there, he body was disinterred in 1809 by his son and his bones returned to the family plot at St. Davids Episcopal Church in Wayne, PA.

Compensation and Benefit Strategy Research Paper

Compensation and Benefit Strategy - Research Paper Example On analyzing the human resource activities in the organization, it was transpired that the main reason why the employees quit their job is that the compensation and benefit packages paid to them are below average as compared to other organizations. Though many of the work positions in the company involve hazards, and people in various departments are putting in extra working hours, the management does not pay them proper compensation at parity with the nature of work. At the present stage, the company is unable to retain its loyal employees due to disparities and inadequacies in the pay structure and they have to sustain heavy expenses on recurring recruitments, which can be avoided if they evolve a proper pay structure that also recognizes high performance. Holland Enterprises is a prestigious company over the last 35 years, employing over 3500 people. In order to retain its image and to receive continued work support of employees with required experience, the company needs to revie w and rethink its compensation policies to sustain their business and profitability in a competitive environment. The management also has to recognize that, on the one hand, they are losing competent workforce for want of reasonable remuneration, while on the other hand, they are spending a lot of money to carry out recruitment. Considering the present circumstances and all the pros and cons of the issue, I have drafted a proposal for raising the compensation and planned certain benefit strategies for the employees, which are aimed to attract efficient workforce towards the company and help in retaining them in the organization in future. The proposal explores the basic components of the compensation and benefit strategy on factors such as compensation and benefit philosophy, pay structure architecture (pay grades, pay ranges, and pay width), ratio of base pay to incentive (bonus) pay, emphasizes on external equity or internal equity, principle type of benefits to include deferred c ompensation match, health insurance, vacation and sick leave, etc. Holland Enterprises has immense potential to increase their output if the organization can use the information contained in the proposal to appropriately raise the compensation of their employees and implement the benefit strategies. Compensation and Benefit Philosophy Employees are the most valuable assets in every organization and, therefore, their satisfaction and well being are very important. Fair and effective compensation system is an integral component in achieving employee satisfaction to help the company retain them for a longer period. Therefore, the management needs to ensure that an effective system of pay, which is at par with market competitive base pay programs as well as variable pay programs are prevalent in the company. There is no denial of the fact that â€Å"compensation and benefits affect the productivity and happiness of employees,† which in turn will enable the organization to â€Å" effectively realize its objectives† (Compensation & Benefits, n.d, par. 5). The management should consider that they are paying what they deserve. The principle of a good compensation philosophy is to attract and motivate efficient employees and to help in the retention of experienced employees who already know well all the specific requirements of the company and their job responsibilities. To achieve these objectives, the