Essay --

Introduction Social media is a very prominent and growing online trend that is being utilized for professional career profiles (LinkedIn), as a personal site to â€Å"pin† favorite links (Pinterest), and to watch streams of home videos of funny dogs (YouTube). Because of this hot craze, organizations are implementing these tools into their marketing strategy to assimilate and engage with their constituents. The main reason why social media is an effective tool for nonprofit marketing is because of its mobility and virtual way of creating a community of supporters. Additionally, nonprofits often face financial restrictions or lack of funding and require creative mechanisms to fulfill their mission. Consequently, social media has greatly impacted the development of spreading awareness by providing an online â€Å"word-of-mouth† channel that for the most part is free. While there are numerous outlets online (websites, blogs, forums), the purpose of this paper will explore an article by Chao Guo and Gregory Saxton, Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy. The goal is to examine specifically how Twitter is utilized for the initiatives and mission of advocacy-based nonprofits (2013). Additionally, this paper will cover related nonprofit marketing course content, how social media is useful and how it will impact the future for nonprofit marketing. Article Research Summary & Analysis Guo & Saxton’s (2013) main focus addressed â€Å"how nonprofit organizations are using social media to engage in advocacy work.† About 93% of the 188 investigated organizations adopted some kind of social media platform (Guo & Saxton, 2013). Following, 87% use Facebook, 80% mobilize through Twitter, 42% of users leverage on YouTube, and last... ...followers, maintaining up-to-date information, incorporating continuous dialogue, and managing to get others to share the message. Guo & Saxton addressed a number of communication messages that nonprofits use specifically through Twitter to target and attract different audiences; from â€Å"information†, â€Å"community-building† and â€Å"action† based messages, each of these contributed towards the marketing strategy (2013). Throughout the article, the authors identified that Twitter was used mainly as an information distributor and a space prominently filled with messages to educate others about the nonprofit. Nonetheless, regardless of which social media platform an organization chooses to use, Twitter or not, social media has the potential to educate many, recruit new members, get others to take action and ultimately advance the organization mission, with just a simple click.

The Harmful Effects Of Body Piercing Essay -- Body Piercing

A great number of teenagers and young adults have a body piercing. These can range anywhere from your belly button to your tongue. There are many effects it can have on you socially, or physically. This essay will describe the social aspects of body piercing, this includes first impressions, types of friends, and job prospects. First impressions are important to many people. To some individuals body piercing may seem frightening or intimidating. The person with the piercing may be treated differently in a store. They might be watched more carefully to prevent shoplifting just because of this piercing. Some sales clerks might do this because they got the impression the customer was dangerous or suspicious. These presumptions come along with other physical traits such as race or dress. Soci...

A Convenient Reality Essay -- Environmental Management Science

"Future generations may well have occasion to ask themselves, 'What were our parents thinking? Why didn't they wake up when they had a chance?'" (An Inconvenient Truth). Throughout the last fifteen years, this type of thought has led to a revolution within the United States. This revolution is not against the government, but against pollution and wastefulness. This upheaval of the green movement and decreasing non-renewable resources is producing a generation focus on expansion, recycling, and most importantly, energy production. Advertisements endorsing "going green" fill television, radio, and magazines showing products that will eventually make energy production start in the home. These advancements are numerous and are beginning to be reported at an astonishing rate. Even the military has begun to take measures, such as searching for alternative fuel sources, in an effort to reduce its ‘carbon-footprint’. From the 18th to the middle of the 19th century is commo nly referred to as The Industrial Revolution; the 20th to the 21st century will be potentially known as The Green Revolution. Advances in production methods will be one of the next big steps that industry takes. Although these methods will decrease emissions and lead to an entirely foreign type of society potentially unforeseen problems may arise. The global population is growing at an unprecedented rate and by the year 2050 the global population is expected to exceed twenty billion people, an almost 150 percent increase from today (â€Å"Global Population Projections†). Although a green technology will develop a less wasteful society, the jumps in population growth could diminish or completely reverse these gains. These conclusions are evident even today; â€Å"Al... ...ow. The ozone hole and the accumulation of greenhouse gasses will not be solved today but rather further down the road once we discover techniques to battle these problems. One-hundred years from now may look completely different from the aforementioned vision; however, it will undoubtedly reflect the green movement and decisions that are made over the next twenty years. Works Cited An Inconvenient Truth. Prod. Lawence bender, Scott Burns and Laurie David. Direc. Davis Guggenheim. Perf. Al Gore. DVD. Paramount Classics. 2006 Annex, Robert. â€Å"Stimulating Innovations in Green Technology.† American Behavioral Scientist. 44.2 (200): 188-212. Print. â€Å"Global Population Projections.† Web. 4 Oct 2010. Silberberg, Martin S. Chemistry: the Molecular Nature of Matter and Change. 5th ed. Boston: McGraw-Hill, 2009. Print.

Amandla Essay

These struggles are depicted through music. Upon further research, I discovered Amandla is a Nguni word meaning power. Amandla was produced by Sherry Simpson Dean and Lee Hirsch. The film is shown in chronological order, and also augmented with archival footage from historical events. Blacks in South Africa were denied many basic human rights while the world ignored. In 1948, the Afrikaner Nationalist arose, and during the 1950’s, apartheid policies were being implemented. Black South Africans were taken from their homes and forced to live in townships, where they had to carry passbooks, were meaninglessly tortured and killed, and also could be arrested for no reason at all. Although their freedom was inhibited, they expressed their pain through song. Currently, despite the lingering problems within South Africa, blacks and whites live amongst each other. The movie pays great homage to the songs of protest that halted Apartheid. Amandla begins with Prime Minister Verwoerd declaring racial segregation in 1948. It is said to be â€Å"a policy of good-neighborliness. † Vuyisile Mini, a composer who’s creation of protest songs eventually led to his hanging, is also being exhumed from his grave. Scenes from the Sharpeville Massacre, the Soweto uprising, and Nelson Mandela’s joyous election to the office of President in 1994 are all depicted in great detail. Mini is given a proper burial at the end of the film. The film explains how the songs touched people different from speeches or demonstrations. Different stages of the struggle for equality brought upon different songs. For example, Mini’s song â€Å"Beware Vorwoerd† and Vilakazi’s â€Å"Meadowlands. † These songs, and many others, showed how diligent the South African people were about their cause, and also was a symbol of the energy they had in completing their mission. Although music is a major aspect of the film, the interviews with those who had first-hand experience to the events. Many (like Abdullah Ibrahim, Hugh Masekela, and Miriam Makeba) were sent to prison or exiled. They spoke in great detail of how homesick they were and how hurtful it was not to be able to return to South Africa. White police officers and executioners are even interviewed. The climax of the film is Nelson Mandela’s release from prison with thousands of people happily singing and cheering his return from prison. He is eventually elected to president of South Africa. Although South Africa has much work ahead of it, it has progressed. People are battle against crime, corruption, poverty and AIDS. Amandla is a great affirmation to the past and gives inspiring hope towards the future of South Africa. It captured moments in history, while still explaining the present problems that exist, including the process of rapprochement. This film also does a good job of explaining that music has, and always will, play an important role in the complicated history of South Africa.

Descent Into Savagery: Lord of The Flies

Descent into Savagery Lord of The Flies 11/15/2013 By: Em Boone. Grade 10 English The novel â€Å"Lord of The Flies† seems completely Innocent at first, but as you read on, you can tell that the isolated island is getting to them. The boys become violent and thirsty for human fear. They are questioned â€Å"Is the beast only within us? † I will describe their descent into savagery with a variety of extracts from the novel, trying to prove that the ‘best' is within us all. In the beginning the boys are very civilized and decide that since they are British hey must do things properly.Ralph was the one to blow the conch, so they all agree to vote him chief. â€Å"Let's vote – him with the shell. † (P. 21 . ) Jack the other candidate for chief looks shocked that for once In his life, he wasn't chosen first. Ralph noticing this announces that Jack is In charge of the choir and lets him chose their Island Job. Jack makes them hunters. Ralph In my opinion w as a good choice, he proves this later on by thinking thoroughly and keeping a sane civil mind. Ralphs first decision as chief Is for Jack, Simon and himself to do the ‘grown-up' hing and explore the Island.They want to make sure It Is an Island, and see If they're in fact the only human Inhabitants. When finished exploring, they are proven right. â€Å"There aren't any grown-ups. We shall have to look after ourselves. † (P. 31 . ) Ralph then creates his first rule: having ‘hands-up' Ilke at school during assemblies, then that person would be given the conch In order to speak. The hunter's fist opportunity to kill a pig Is during the exploring of the Island. Jack raises his knife Into the alr and freezes. He doesn't stab the pig because â€Å"of the normity of the knife descending and cutting Into llvlng flesh; because of the unbearable blood. (P. 29. ) In the beginning death was scary. This shows Jack not being able to bare the blood, which aggravates him more, because he wants to look superior and heuristic towards the others. The first moment the savage wlthln Is brought out Is when the child with the birthmark talks. â€Å"He says he saw a ‘beastie' the snake-thing and will It come back tonight? † (P. 34) the children are afraid of the night and the shadows. Their Imaglnatlve mlnas not only create a Tear Tor tnemselves, out Tor all 0T tnem; even hough the ‘bigguns' won't admit it, or believe that the fear is of themselves.Their next move is making a signal fire, which goes chaotic – they all become overly excited and end up burning down part of the forest along with burning the boy with the birthmark to death. When the fire burns out Jack realizes the mistake theyVe made and says â€Å"We've got to have rules and obey them. After all, we're not savages. We're English. † (P. 40) The boys become more tribal when Ralph and Jack buttheads about how Jack and his hunters haven't putting as much contribution as the others in building shelters. The madness came into his eyes again. ‘l thought I might kill. Ralph points out that he didn't and asks for his help and Jack Just declares â€Å"We want meat-! â€Å"(P. 47) This leads to a row between the two. In the end Ralph says â€Å"All I'm saying is we've worked dash hard. That's all. † (P. 47) Jack is beginning his inhumanity behavior and wants nothing to but hunt. This is when the real fun' begins; Jack brings out the real beast in himself by painting his face to hide from his self-consciousness and shame, he becomes an alter ego who lives off the fear of other living things. He wants power within the knife he possesses.His first act of being â€Å"an awesome stranger† (P. 58) is creating the war dance to slaughter a pig: â€Å"Kill the pig, cut her throat, spill her blood. † (P. 62) ironically, earlier he wanted rules he said â€Å"We're not savages. We're English. † (P. 40) Painting your face, and crea ting a killing dance is savage in my opinion. When a ship passes and everyone's home of rescue is crushed when they learn of Jack not caring that he let the fire out – I realized he didn't miss home like the others. This creates more tension between Ralph and Jack. fou said you'd keep the fire going and you let it out!

Google the Best Company Essay

The competition is steep for any company seeking to become one of the Best, and certainly for any company that shows up in the #1 slot. Yet Google chose a great role model to help them create the special culture that has supported their success. While definitely creating and following their own path, leaders at Google also turned to Genentech (#1 on the Best Companies list in 2006) as a source of ideas and wisdom to guide their growth as a company. And they have grown well, with confidence that their unique culture and approach to work life have contributed to the overall suc- cess of the organization. In their Culture Audit (a key component of the Best Com- panies evaluation process) they state, â€Å"There is no hard data that can ever prove that a free lunch and a multicultural, campus-like environment con- tribute to the organization’s success and profit. What can be proven is that Google is growing at an immense pace – retention of employees is high, attrition is low and revenues are strong ($6. 1B in 2005). People are eager to work at Google and applications to our job openings are exceedingly high (approximately 1,300 resumes a day). † Google’s employees confirm what is reported in the Culture Audit, with 95% of the employees who responded to the employee survey part of the Best Companies evaluation process saying, â€Å"Taking everything into account I’d say this is a great place to work. That’s an extraordinary sentiment for a fast paced, stressful yet exhilarating work environment. Even people who leave Google to try something different do so reluctantly (SF Chronicle, 1/7/07). Google’s leaders have figured out the formula that works for them by treating people with respect, supporting their creative endeavors, and working hard to adhere to their motto of â€Å"Don’t be evil†. It’s not magic, or rocket science or paternalism or entitlement. In some ways it is plain common sense. As they explain in their Culture Audit: â€Å"Our employees, who call themselves Googlers, are everything. Google is organized around the ability to attract and leverage the talent of exceptional technolo- gists and business people. We have been lucky to recruit many creative, principled and hard working stars. We hope to recruit many more in the future. As we have from the start, we will reward and treat them well. â€Å"

A good manager and a good leader Essay

What is more important, a good manager or a good leader? Discuss There are a lot of issues that are linked with managing oneself when trying to build work based relationship and engage positively in the organizational decision making procedure. The business sector in today’s society is cumulatively rapid, and with this prompt increase comes the need for more people to manage and lead the growing establishments, but this growing need also raises some potential questions: Can anyone become a leader or a manager? Is there a difference between the two? Can people be trained to become leaders or a managers? Just like many other questions that might be asked in business; these questions have no one, definite answer. I will begin first by acknowledging the definitions of the two root words; the word manage according to the â€Å"oxford online dictionary† means â€Å"Be in charge of (business, organization or undertaking, and having the position of supervising staff at work. W hile the word lead simply means to go or guide. Similarly as the two words have different meanings or definitions, they also have different purposes. To help individuals increase their capabilities in business, an internationally recognized motivational speaker by the name of â€Å"Marc Sanborn† has developed certain theories that, â€Å"much like in science or art, prove some things to be more true than others by providing supporting facts to prove the legitimacy of certain ways of thinking†. Most of his theories authenticate the fact that in general, â€Å"good managers tend to be good leaders, but good leaders are not always good managers†. It is stated by (Rodenberg, 2007, p. 14), Any company that cannot imagine the future will not be around to enjoy it. Therefore, before any manager or leader can affect changes in their business they have to do what â€Å"Marc Sanborn† describes as visioning; they must mentally look into what they want to see as the potential outcome of any given situation. Managers are concerned with the problem at hand; they focus on what has to be done. Leaders on the other hand, notice what has to be done, but spend their time figuring out how to get it done. To be an effective leader it is important to focus on the determined details of a situation, look for opportunities and how to achieve them. Visioning cannot be taught but can be developed (Maser, 1998, p. 10). It is important for both manager and leader to start from the end an d works backwards, or thinks to themselves â€Å"what will this team accomplish because of me? â€Å"Leadership is all about taking an organization to a place it would  not have otherwise gone without you, in a value-adding, quantifiable way. When you vision, you think your way into a situation and it is the approach in visioning that separates managers from leaders. Visioning however is not the only method that separates managers from leaders. (Buckingham, 2008, p. 3). The different strategies used by managers and leaders in terms of their use of human resources can also differentiate the major factors that influence each position. Managers are required to monitor, supervise, and get tasks done in a certain amount of time. Managers have to be efficient, and thus time is the most important human resource for them. By improving their efficiency, managers can improve their managerial success. Leaders, on the other hand, must strategically use not only their time, but energy as well. Therefore, leaders should use their energy efficiently because there is only a certain amount of tasks that can be done in one day. By using these resources strategically, leaders can also efficiently use the time and energy of others. According to (Stephen R. Covey, 1995, p. 27) â€Å"Managers try to put more time into life, while leaders try to put more life into their time†. Leaders must carefully plan out strategies they will use to accomplish given tasks because strategy is not the consequence of planning, but the opposite; it is the starting point. Understanding that managers and leaders have different strategic approaches in developing their human resources shows that it is the approach that separates one from the other. It is evident that by visioning the appropriate outcome and by using our human resources purposefully we can reach our goals efficiently. However, what good are the two if you are not focused on the right thing? The concept of focus is what â€Å"Stephen R. Covey† portrays as one of the most powerful factors in succeeding. To help us understand just how powerful the concept of focus can be, just like the â€Å"bird feeder story†, in which the squirrels were the victors in their attempt to eat from a feeder intended for the birds. The man that made the birdfeeder was unable to repel the squirrels from reaching the feeder simply because the squirrels were much more focused on achieving their goal than he was. (Perkins, 2012, p. 123) Similarly, if managers and leaders focus intentionally on any problem, their outcome will always abound over their competitors simply because more effort was put into the task at hand. As Marc Sanborn stated, â€Å"In the corporate world it is not intelligence which is the deciding factor in who succeeds, it is how focused  one is that makes all the difference. As mentioned by (Perry MCINTOSH, 2010, p. 45), time is the most valuable resource for managers because they must be efficient and be able to make a wisely use of it. Therefore, it can be said that the managers are focused on time. The prime focus in a managerial position is the speed at which tasks are completed. Leaders conversely are and should be more focused on being effective, that is their intentions are on doing the right thing. Marc also stressed out an example of two people who were trying to reach a destination. They were going at great speed and making good time, but they were going the wrong way. It is evident by now that there is indeed a great difference between managers and leaders and it is ultimately the approach taken upon certain methods that is the determinant of your leadership role. (Schermerhorn, 2011, p. 259) Explains that managerial power is positional power being the manager, â€Å"This power includes remunerations, force, and acceptability†. It is power over people whereas leadership is supportive power, and it is power with people. Whether you vision the destination, or the transportation there, whether you try to be efficient or effective, and whether you focus on the speed or the path all come into play as your leadership quality level. These qualities can be improved and developed if they are all focused on the right things. That is why good managers tend to be good leaders, because they can focus on getting tasks done proficiently and also do it right at the same time. (Swansburg, 1996, p. 435) Managers are good disciplinarians; they are able to manage certain objectives while being efficient. Many people tend to think that management and leadership are related. Good managers are not always good leaders. Managers usually can implement their management responsibilities succe ssfully but not show that they are great leaders as well. According to (Sims, 2002, p. 390), â€Å"an organization’s obligations for management and leadership will change as the elements affecting the organization change. Because leaders are important change agents, they play important roles when the external environment is changing fast as is the case with the new economy; and an organization has diminutive need for a strong change agent if little is changing around it†. To be able to lead proficiently will allow a successful person or leader to stand out from the average ones. A manager transacts with the everyday errands of the organization such as planning, organizing, and controlling but when you are a great leader you are able to  make effective changes inside the workplace. As stated by (Al Maktoum, 2006, p. 214), leading comprises of setting a pattern, direction and also generating a visual of the goals that must be met. Management involves establishing the structure of the company, hiring good people who are competent enough to complete the work at the right time, and also supervising events and activities. Leadership keeps employees inspired to overcome obstacles and focus on buildin g the organization towards its potential future. The typical manager tends to focus on the daily activities and short-term profits. They usually do things as they come along. This is fine if your goal is just to manage, but if you are looking advance and reach long-term goals then you must focus on being a leader to your assistants (Roger B. Winston, 2013, p. 45), to be a great leader and manager you cannot have one without the other. Managers must implement their tasks or else the organization can become ineffective and unorganized. Leadership on the other hand involves special processes that are distinguishable from basic management processes. Therefore, if one manager can master both roles effectively this can result in success. However good leaders are more supportive and creative and might sometimes lack the disciplinary quality of getting the right thing done as efficiently as possible. For the most part, there is a very fine line between good managers and good leaders, but good leaders just aren’t and do not want to be, managers. Bibliography Al Maktoum, H. S. (2006). My Vision: CHALLENGES IN THE RACE OF EXCELLENCE. Motivate Publishing, 2006. Buckingham, m. (2008). The one thing you need to know: About Great Managing,,,,, Great Leading and Sustained Individual Success. Maser, C. (1998). Vision and leadership in sustainable development: Volume 6 of sustainable community development . CRC PRESS, 1998. Perkins, D. (2012). Delightful stories from the heart of maine. WestBow Press. Perry MCINTOSH, a. R. (2010). Becoming a Manager. AMACOM Div American Mgnmt Assn, 2010. Rodenberg, J. H. (2007). Competitive Intelligence and senior Management: â€Å"The best solution to where to place the office of competitive intelligence is on a par with functions that report directlt to the board†. Roger B. Winston, D. G. (2013). The professional student Affairs administrator: Educator, Leader and manager. Routledge publisher, 2013. Schermerhorn, J. R. (2011). Exploring Management. John Wiley & Sons, 2011. Sims, R. R. (2002). Managing organizational behebior. Greenwood publishing Group. Stephen R. Covey, A. R. (1995). First Things First,,,, â€Å"Fireside Book†. Simon and Schuster, 1995. Swansburg, R. C. (1996). Management and Leadership for Nurse Managers. Jones & Bartlett Learning, 1996.